Forever Bobcats is the result of a naming and branding exercise collaboration with the Texas State Alumni Association, a need that arose from shifting their membership structure from a multi-level offering to a single lifetime membership.
Communicating that change to everyone affected at the university and all past alumni created the need for a multi-channel strategy tailored to several different audiences. With a few key pieces and slight derivatives of each for tailored messaging, we made great efforts to be as cost-effective as possible, while still relaying the messaging in an engaging way.
Brand Discovery + Design
