Like all universities, UTSA faces increasing competitive pressures to attract and recruit the top talent in Texas. UTSA needed a brand engagement platform to reach potential students that would enable them to communicate their messages across a wide variety of channels–both on and offline.
UTSA reached out to us to take on this challenge, so we began by putting some ideas together for the visual direction of the new brand. We knew it needed to be energetic and fun, while still being in line with the main UTSA brand.
What came of that exploration was a bold, new engagement platform called “Future Roadrunners.” The new platform allows UTSA to bring the Future Roadrunners story to life in a vivid, engaging and relevant way. After creating the brand look and feel, we developed the marketing collateral system that is the heart of the platform and spans direct mail, brochures and a quarterly magazine titled “Rowdy.”
The showpiece of the Future Roadrunner brand is the new large-format magazine, “Rowdy.” We developed the content and visual strategy for the bold and colorful publication and now publish it every quarter for the university.
From postcards to brochures, handouts to flyers, and pennants to posters, we’ve done it all. Taking great care to keep the brand colors consistent no matter how it’s printed, the integrity of the brand lies in the blue and the orange, and finding a variety of ways to use them in fun new ways.
No brand is complete these days without a web presence. We create a variety of digital Future Roadrunner assets for making announcements on social media, campus screens, and event registration platforms. Using animation to grab attention where possible, we take great care in developing a clever concept for each piece while still maintaining the consistency of the brand.