Selling memberships to a new fishing boat club is a unique challenge, but when that club uses proprietary technology, now you have the extra-added challenge of educating consumers on both who you are as well as what you do. Fishing Boat Club tapped into Creative Parc to help them do both–with a heavy emphasis on digital marketing.
Creative Parc worked with Fishing Boat Club to develop a strategic approach to bring their newly defined brand to life across the digital ecosystem. Integrated solutions included a new responsive website with a variety of other digital media to widen their reach.
At the heart of the Fishing Boat Club digital ecosystem is their new custom responsive WordPress website. Starting with a wireframe outline to strategize content, the final site is a clean and modern design built around telling their unique story. With a variety of submission forms, the website serves as a powerful tool for their sales team, following up each submission with a unique email auto-response while a series of backend action-items are triggered.
A website is a helpful asset–if people can find it. To ensure that they do, we created a series of digital collateral assets that will aid in generating traffic and overall brand awareness. For The Fishing Boat Club, we have designed a series of animated .gifs and ads for to use with Google Ad Words, Geo-Fencing campaigns, HTML eblasts, as well as developing a social media strategy across multiple platforms.
Not everybody is a social media mogul, but having an active online presence has become a very important part of doing business. Guided by their three distinct brand pillars, we put together a social media strategy, created digital assets for posting, and provided a framework to help keep them on track.
Brand Discovery + Design
