The Fishing
Boat Club

the client

The Fishing Boat Club is a business that provided premium boats for those who love to fish but don’t love the hassle of boat maintenance.

  • Wireframing
  • Interactive Wordpress Website Design
  • Automated Emails
  • Google Ads
  • HTML Blasts
  • GIF Design
  • Social Media Strategy

The Challenge

Selling memberships to a new fishing boat club is a unique challenge, but when that club uses proprietary technology, now you have the extra-added challenge of educating consumers on both who you are as well as what you do. Fishing Boat Club tapped into Creative Parc to help them do both–with a heavy emphasis on digital marketing.

The Solution

Creative Parc worked with Fishing Boat Club to develop a strategic approach to bring their newly defined brand to life across the digital ecosystem. Integrated solutions included a new responsive website with a variety of other digital media to widen their reach.

The Website

At the heart of the Fishing Boat Club digital ecosystem is their new custom responsive WordPress website. Starting with a wireframe outline to strategize content, the final site is a clean and modern design built around telling their unique story. With a variety of submission forms, the website serves as a powerful tool for their sales team, following up each submission with a unique email auto-response while a series of backend action-items are triggered.

Digital Collateral

A website is a helpful asset–if people can find it. To ensure that they do, we created a series of digital collateral assets that will aid in generating traffic and overall brand awareness. For The Fishing Boat Club, we have designed a series of animated .gifs and ads for to use with Google Ad Words, Geo-Fencing campaigns, HTML eblasts, as well as developing a social media strategy across multiple platforms.

Social Media Strategy

Not everybody is a social media mogul, but having an active online presence has become a very important part of doing business. Guided by their three distinct brand pillars, we put together a social media strategy, created digital assets for posting, and provided a framework to help keep them on track.

the client

The Fishing Boat Club is a business that provided premium boats for those who love to fish but don’t love the hassle of boat maintenance.

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