Scratch Kitchen, a new bakery and brunch spot in San Antonio, needed a brand identity system that would portray the originality of their name and the whimsical, historical house they call home.
Behind every great identity is lots of inspiration and perspiration. Our design teams studied architecture, recipes, and even wall paper while they sketched, painted and clicked their way to three successful concepts.
Creative Parc immersed themselves in the environment of the restaurant’s new home exploring the architecture, sampling the baked goods, and studying the unique historic details of the property. To bring the brand to life, the studio put three design teams to work developing three potential solutions. The final identity system featured a hand-drawn type font that echoes the bakery’s from scratch approach.