Only use the approved logo variations seen within this guide. There are a variety of options depending on application space.
In the logo package provided, you will find several variations of the logos and brand elements. We’ve organized the elements by file type, which is distinguished by the extension following the period in the name. (ex: .jpg) .EPS A vector file that is ideal for printing, embroidery & etching. The edges will always be sharp regardless of how large it is. Whenever a printer asks for your logo, send them this version. They will be able to modify the colors and scale the logo or element appropriately with no pixelation. . JPG High Res A rendered, or rasterized, file that is commonly used and easily shared. These files can be shrunk, but never stretched any larger than their original size, or they will appear blurry. Will always save with a white background. This will be a large file, good for printing, in the CMYK color space. .JPG Low Res As described above, except it will be a very small file size, and saved in the RGB color space. .PNG A rendered, or rasterized, file that saves with a transparent background. These files can be shrunk, but never stretched any larger than their original file size or they will appear blurry. .SVG A Scalable Vector Graphic (SVG) file that uses "vector" data, allowing images to be scaled up to any resolution without losing quality. These files are smaller than other high-resolution equivalents in other formats. PDF The Portable Document Format (PDF) is a versatile document that can be viewed on any operating system, software, or hardware. These files preserve all the data from the original file, and look like the way they are intended to look.
logos have been created with a specific color palette, and should never deviate from the approved palette to retain integrity. See the color usage above in the guidelines