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UTSA approached us to develop a look and feel for a new sub brand called “Future Roadrunner.” This new brand, geared towards incoming students, introduces an energetic and distinct voice to marketing efforts for this specific audience.
We first created a visual mood board to define the overall tone for the new brand. We proposed a new slab serif typeface, halftone, and stripe textures, along with new photography filters, as part of the Future Roadrunner vibe.
The showpiece of the new Future Roadrunner brand is the new quarterly magazine, “Rowdy.” We strategized with the UTSA team on format and content solutions for the publication. Ultimately, we’ve developed a cohesive visual system for the magazine which we now produce every quarter.
We’ve also translated the visuals to bold and engaging digital communications including social media posts, email designs, and web page graphics.
With the new brand system, we’ve developed various brochures, recruitment tools and other collateral to round out the Future Roadrunner campaign. The established identity assets we’ve defined make it easy for the internal UTSA team to create supporting collateral and stay “on brand.”