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case study

The Dienger Trading Co.

the client

The Dienger Trading Co. is a blend of a coffee shop, high-end retail store and bookstore in Boerne, Texas. We helped them establish their identity from the ground up.

  • Creative Consultation
  • Logo Design
  • Brand Development
  • Packaging
  • Environmental Installations
  • Menus
  • Custom Website

Situated in an old historic building in downtown Boerne, TX, The Dienger Trading Co. was created to pay homage to the various entities that resided there before it. We were thrilled to play a part in branding this vibrant little coffee shop and retail store that is now a social hub for the downtown Boerne scene.

the brand process

The Dienger originally came to us with a rough idea for their logo that incorporated hand drawn type with a vintage flair. Building off the initial idea, we refined the letterforms of the script and envisioned the overall look and feel of the identity through a mood board exercise. The end identity set included an extensive library of logo files and brand assets to support the needs of the logo application in any medium.

collateral

Multiple supporting collateral pieces we’ve designed to round out the identity suite include syrup labels, coffee loyalty punch cards, a line of t-shirts, gift cards, and a set of menus.

Environmental Design

The brand identity was also translated to the building itself through various environmental installations including an timeline wall,  custom menu boards and outdoor signage. The timeline wall is a concept we proposed to honor the history of the Dienger family and the building itself.

Photography by Snap Chic

WEBSITE

We built a custom WordPress website for the Dienger that draws on it’s historic roots, but also incorporates modern elements to draw in their target audience. The mobile-friendly design includes a variety of custom illustrations, large photography and a blend of textures and patterns that reflect the details of the space itself. The site is easily maintained by the client so they can easily keep up with their specials and changing menu offerings.

"We have been really impressed with Creative Parc’s ability to literally read our minds and deliver a brand identity that perfectly represents our vision and conveys the sophisticated, stylish and modern image we needed to sustain the development of our business for years to come. We have loved the whole process and the ability to work collaboratively. The Creative Parc team responded to feedback promptly and accurately and we couldn’t have picked a better group to lead our brand goals."

The Dienger Trading Co.

the client

The Dienger Trading Co. is a blend of a coffee shop, high-end retail store and bookstore in Boerne, Texas. We helped them establish their identity from the ground up.

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