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FairyTails approached us looking to position themselves to an upscale clientele, while still reflecting the fun-loving personalities of pets and pet owners through their brand. Through the execution of their identity, we aimed to strike a balance of sophistication and playfulness that sets them apart from other pet sitting companies in town.
Two logo concepts were presented to the client, based on the objectives outlined in our consultation. The final logo they chose is whimsical yet professional, suiting the personality of the company perfectly. A soft blue and white color palette was established and later paired with vibrant color photography on their website to add energy and interest.
Other supporting collateral pieces we’ve designed include stationery, promotional giveaways, ads, handouts, and stickers.
We built a custom WordPress website for FairyTails that utilized playful photography, illustrations, and texture to add interest and engage her audience. Among other details, the website features a custom illustrated map, social media feeds, client testimonials, FAQ’s, and a blog. The site is completely mobile-friendly and the client has been trained to easily self-manage the content and keep everything up to date themselves.
"I absolutely LOVE working with the team at Creative Parc! They always know just how to turn our kooky requests into beautiful designs. Choosing Creative Parc to design our custom website has been the best decision we ever made. Our website has converted many prospects into happy clients and we are so happy with the results! From the very beginning, they took the time to understand our business, and communicated with us throughout the entire process."FairyTails